High Tide Marketing

We build brands that perform online

No pitch, no theory. Real clients, real numbers, and exactly what changed when we rebuilt how they show up online.

2 spots left for Summer 2026. We only take a handful of new builds at a time, and they're first-come. When these two are gone, that's it for the season.

Across current clients · trailing 12 months
$51M+
revenue driven
180K+
leads generated
63K+
jobs booked
+$15M
added in a single year

Here's the proof, on paper

Chantz Yager · High Tide Marketing

Chantz Yager

Anyone can promise results. Fewer can show them. So before we talk, here are three real businesses and exactly what happened to their online presence.

When we say “online presence,” we mean the whole picture: the website people land on, whether they can find you in Google and AI search, and what happens after they show up. Most businesses have pieces of this. Almost none of them have it working together.

What we actually rebuilt

In every case below, we started the same way: figure out where the money was leaking, fix the foundation, then turn on the channels that compound. New sites that load fast and convert. SEO that earns rankings instead of renting them. Content that gets cited by AI search engines, not just Google.

The point isn't the tactics. It's that each of these businesses can now see exactly what their online presence is doing for them, and it's doing a lot.

Read them for yourself

Below you'll find three: a fireproofing company that now ranks #4 in AI search, an HVAC and plumbing shop that exploded on social, and a farmland brokerage that went from a standing start to 1,500 Google clicks and a growing team.

Different industries, same system. If any of it sounds like where you want to be, that's exactly what our next conversation is for.

Talk soon,
Chantz
(912) 859-1031
chantz@hightidemarketing.com

Case study — Contego International

From outdated site to #4 in AI search.

Structural steel fireproofing, global. A full rebrand and digital-presence overhaul that turned a neglected website into a search engine that outranks the giants.

Contego's old, outdated website before the rebrand
Contego's previous website
The problem

A website stuck in the past

Contego came to us with a website they hadn't meaningfully updated in years, and no real visibility into what their marketing was doing. Money was going out, but nobody could point to what came back.

Meanwhile their competitors were investing hard online and pulling ahead. Contego knew they needed to expand their digital presence to keep up, they just needed a partner to actually build it.

Contego International's new website built by High Tide Marketing
The rebuilt Contego website — contegointernational.com
The rebrand

We took over the full rebrand

Before we expanded the digital side, the brand had to match where the company was headed. So we took the whole rebrand in-house, new identity and a completely new website engineered to convert.

The new site positions Contego the way architects, contractors, and specifiers should see them: the category leader in intumescent fire protection, not a company hiding behind an old template.

We also wired in full conversion tracking and stripped out every point of friction, so an architect who lands on the site can get in touch in a couple of taps, and Contego can finally see exactly which visits turn into real projects.

The new mark

A logo built to lead the category.

The old logo looked like a company from the 90s. We ran a full identity exploration and landed on a mark that finally looks like the category leader Contego is.

Where they started
Contego's old logo before the rebrand
The exploration
Dozens of Contego logo concepts explored during the rebrand
The final mark
Contego's final logo — a phoenix shield with the tagline Protection by Design
The final identity — a phoenix rising from the flame, built to protect.
The rebuild

From a D to an A.

The old site scored a failing 44% on performance and took over 5 seconds to load. The rebuilt site loads in half a second flat — the difference between a visitor bouncing and a visitor converting.

Before
Old Contego site GTmetrix report: D grade, 44% performance, 5.1s load
After
Rebuilt Contego site GTmetrix report: A grade, 100% performance, 558ms load
GTmetrix grade
D→A
Performance
44%→100%
Load time
5.1s→0.56s
Blocking time
322ms→81ms
Contego keyword growth: 368 ranked keywords, 39 in the top 3
368 ranked keywords and climbing — 39 already in the top 3
Contego traffic growth: 3,536 sessions, up 3,536%
3,536 sessions in 90 days — up 3,536% over the prior period
The strategy

Turning traffic into rankings

Traffic was climbing, but a lot of it was landing on junk pages, pages that pulled impressions and earned almost zero clicks. That dead weight was dragging the whole site down.

We ran a 301 redirect to consolidate that scattered authority into a set of strong core pages. Then we went after keyword gaps and keyword clustering, building new pages that actually support the business and pull in qualified traffic.

Sessions
+3,536%
3,536 sessions in 90 days
Keywords
368
Ranked keywords and climbing
Top 3
39
Keywords in positions 1–3
Page one
153
Keywords in positions 4–10
High Tide Radar identifying Contego website visitors by intent
High Tide Radar — every anonymous visitor resolved to a real contact and synced to HubSpot
Every visitor at bat

We don't waste a single visit

In a niche like fireproofing, the search keywords are never going to be huge or dominant. There's only so much volume out there. Knowing that, we made sure every architect who does land on the site gets every opportunity to be at bat.

That's where High Tide Radar comes in. It de-anonymizes the people visiting the site — resolving them to a real email, phone number, and LinkedIn profile — then pipes them straight into HubSpot. Contego's sales team can follow up with a timely email or phone call while the interest is still hot, instead of watching traffic bounce and disappear.

With email
100%
Every visitor matched to an email
With phone
91%
Direct dial captured
With LinkedIn
36%
Matched to a LinkedIn profile
The result
Rivaling giants like Sherwin-Williams.

Inside the first 30 days, Contego was ranking #4 in AI search results in their industry, going head to head with some of the biggest names in the space. And with the keyword-gap work still compounding, that's just the starting line.

AI search competitor ranking: Contego #4, ahead of Banfire and just behind Sherwin-Williams
#4 in AI search — right behind Sherwin-Williams
AI visibility score bar chart: Contego 38 and climbing (+3 vs prior 7 days)
Visibility score climbing — +3 over the prior week
Full AI search leaderboard: Contego #4 above PPG, Carboline, 3M, and AkzoNobel
The full field — Contego sits above PPG, Carboline, 3M, and AkzoNobel
The way forward

We're just getting started.

Ranking #4 in the first month was the proof of concept. From here, the plan is to build an unshakeable moat around Contego's search presence and turn more of that traffic into booked projects.

Contego keyword cluster map plotted by opportunity and difficulty
Mapping the remaining keyword clusters by opportunity — the next pages to build
Build the domain's authority

We're running an aggressive backlink strategy to grow Contego's domain rating, earning links from credible industry sources so every page ranks higher, faster, and holds its ground against far bigger competitors.

Build around the money pages

We'll keep working through the keyword clusters and building supporting pages around Contego's money pages, the ones that drive real project inquiries, so more of the traffic we capture actually converts.

Straight from the client

They were proud enough to announce it themselves.

When the new site and brand went live, Contego took to LinkedIn to launch it to their industry. The strongest endorsement there is.

Aaron French of Contego International announcing the new website and refreshed brand identity on LinkedIn
Aaron French, Contego International — announcing the launch on LinkedIn
What Aaron says

Already ranking #4 in AI search.

“We worked with High Tide Marketing to do a complete rebrand of our logo and website as well as ongoing SEO. They did a fantastic job taking our recommendations to create a new logo for the team. The website is extremely professional, fast loading, and exactly what we needed as a business. We are working with them ongoing for search engine optimization and they have really dialed in the process. We knew that AI search was going to be an important part of our strategy moving forward. We are already ranking #4 in our industry for AI search and looking forward to how we can grow. Overall a great team to work with, super responsive, and couldn't recommend them enough.”

Aaron French, Contego International

Aaron French · Contego International

Turn search rankings into a revenue estimate.

Start with the demand for your keywords, choose where you want to rank, then follow the traffic through your sales process.

1

What is the monthly search volume for your keywords?

Add the combined monthly search volume for the keywords you want to rank for.

Use the total search volume across your target keyword set.

2

What ranking position are you aiming for?

Choose a position goal to apply its midpoint click-through rate. CTR estimates clicks from search rankings; it is separate from the rate that turns visitors into leads or sales.

Ranking PositionCTRMidpointPosition goal
Position 127–40%33.5%
Positions 2–310–15%12.5%
Positions 4–102–5%3.5%
Page 2+<1%0.5%

Choose a position above or enter your own CTR.

%

Estimated Monthly Traffic

175

5,000 searches × 3.5% CTR. This visitor estimate now feeds the revenue calculator automatically.

3

What kind of business are you modeling?

The business type changes the sales formula and the questions in the next step.

4

How does traffic turn into revenue?

Enter the percentage of visitors who buy and your average order value.

Monthly Traffic (visitors)

175

Auto-calculated from search volume and CTR.

%
$
More case studies

A bird's-eye view of a few more wins.

Two more High Tide clients, the short version. Same system, different industries.

carolinaconditions.com
Carolina Conditions
HVAC, Plumbing & Electrical · Lexington, SC
Followers
+1,347
New followers in first 90 days
Timeline
90 days
To real traction
Channels
3
Social, Meta Ads, Video
Market
Local
Lexington & Columbia, SC

Carolina Conditions is a trusted home-services brand serving the South Carolina Midlands since 2008. We built a video-first social presence and ran Meta ad campaigns that put their work in front of local homeowners, growing their audience and brand visibility fast.

1,347 new followers in the first 90 days
Rural Realty Kansas farmland brokerage website built by High Tide Marketing
Custom website + live land auctions
Rural Realty
Land & Farmland Brokerage · Kansas
Search clicks
1,500
From zero at launch
Impressions
40K
Google Search impressions
Click-through
3.9%
Avg. CTR at position 22.7
Team growth
+2
New agents hired to keep up

Rural Realty is a Kansas farmland brokerage an agent launched on his own, with no website, audience, or search presence. We built a fast custom site with a live land-auction system on his own domain and an SEO foundation built around how land buyers search, taking it from a standing start to 1,500 Google clicks and a growing team.

  • Custom website design and build
  • Live land-auction integration
  • SEO and search visibility
  • Performance optimization (GTmetrix Grade A)
What Alec says

Communication and attention to detail.

“Chantz and his team were great to work with. I personally got to work with Chantz and his communication and attention to detail was outstanding. He really took the time to understand exactly what I needed and crafted a detailed plan of action for my business moving forward. The team published a very high performing website and I already notice the benefit of having this digital asset working for me. The consulting calls have been very helpful and I look forward to continuing to work with High Tide. Highly recommend for any business.”

Alec Horton, Rural Realty

Alec Horton · Rural Realty

Want results like these?

On our next call, we'll walk through your business, where your online presence is leaking, and what your version of these results looks like.

See exactly what it's like to work with us.Or learn more about High Tide